Cyprus Airways adds five languages to website with MarketFully

Cyprus Airways launched a multilingual website powered by MotionPoint, a MarketFully company, giving travelers in five new languages a native-language path from discovery to booking. The rollout went live in 30 days and is aimed at expanding reach in key European markets without changing the airline’s booking infrastructure.

Why it matters: - Native-language booking can reduce friction for international travelers and improve conversion from browsing to purchase. - The rollout gives Cyprus Airways a faster way to serve more than 700 million potential internet users who speak French, German, Italian, Spanish or Russian, according to a MarketFully analysis of census and DataReportal data. - The launch also shows how airlines can localize digital experiences without rebuilding core systems.

What happened: - MarketFully announced that Cyprus Airways launched a multilingual website powered by MotionPoint, a MarketFully company. - The site now supports French, German, Italian, Spanish and Russian, in addition to English and Greek. - The project moved from vendor selection to live deployment in 30 days. - Cyprus Airways is headquartered at Larnaca International Airport and operated by Charlie Airlines Ltd.

The details: - Travelers can now search destinations, read travel information and book flights in their preferred language. - The five added languages target leisure travelers in France, Italy, Germany, Austria and Switzerland. - Spanish and Russian extend the airline’s reach into Southern and Eastern Europe. - MotionPoint used proxy-based website localization technology to layer the new languages onto Cyprus Airways’ existing site. - The rollout did not require significant changes to the airline’s server architecture or booking infrastructure. - MotionPoint combines AI-driven translation with professional human linguists to keep content natural and current as fares, routes and offers change. - Cyprus Airways operates a fleet of Airbus A220 and A320-family aircraft, employs more than 210 staff and holds IOSA certification. - Cyprus Airways describes itself as the national carrier of Cyprus and says the multilingual site supports growth in key international markets and strengthens Cyprus’ connectivity with Europe and beyond.

Between the lines: - The speed of the launch suggests the airline wanted to move before the next travel season. - MarketFully is positioning localization as a growth tool, not just a translation project. - The emphasis on no re-platforming matters because many airlines are wary of costly changes to booking systems. - The combination of AI and human review reflects a broader industry push for faster localization without losing quality.

What’s next: - Cyprus Airways will likely use the new language versions to deepen engagement in its target source markets. - MotionPoint will need to keep translations aligned as the airline updates fares, routes and offers. - MarketFully is likely to point to the rollout as a model for other travel brands looking to localize quickly.

The bottom line: - Cyprus Airways is betting that speaking travelers’ language from first search to final booking will help it win more international traffic without overhauling its website.